Categorized | Opinions, PSP

How (not) to sell the PSP to women

Posted on 15 March 2006 by Weefz

PSP D-pad close-up According to Jakanden at PGRevolution today:

“The PSP userbase is 96% male and Sony views this as a problem. Ideally, the company would like more women to play PSP and Sony looks to widen the system’s appeal to various demographics.”

By running ads like “Escape from your girlfriend’s pointless questions here” and “Your girlfriend’s white bits here”?

Related posts:
PSP ad unsafe?
PSP adverts - White bits

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