I came across this PlayStation Portable advert on the DLR this morning.
It’s one in a series of PSP advertisements that have been appearing around London recently. I was with my girlfirend at the time and the conversation went something like this:
Me: “Ooooh…PSP advert” :-)
Girlfriend: “I don’t get it…”
Me: “Instead of white think naughty”
Girlfriend: “Oh!”
Girlfriend: ***Smack!***
Me: “Hehe” ;-) **Snigger**
See, the PSP is not just for games…
There’s a whole load of these ads around at the moment (click the images to see large versions on Weefz’s Flickr account):
Related articles:
PSP ad unsafe?
Other bizarre Sony PSP adverts
Banned Xbox 360 ad
Update 2nd March 2006: Added Running Jump, Live and Unplugged, Holy Grail and Someone Else To Play ads.
Update 3rd March 2006: Added Movie Screening and Nutmeg, Dribble. There are a lot of these ads, aren’t there? Comment to let us know what to look out for if you’ve seen any others, or send me the photo using the Contact Us link in the sidebar!
Update 4th March 2006: Added Escape Pointless Questions.
Update 6th March 2006: According to AdLand, the ads are made by TBWA London, the same company that was behind the John Smith’s “Top Bombing” ad and the iconic iPod silhouette ads. Apparently there are 22 different PSP ads, so we got a way to go yet!
Update 8th March 2006: Added Fast Getaway, Play Away From Home and updated Someone Else To Play with a better image.
Update 10th March 2006: Added Lost? You are here. 16 down, 6 to go!
Update 15th March 2006: Added What Goes On Tour. Looks like I might not catch them all - they’ve already replaced a few of the bus ads near my house :(
Update 27th March: Up to 19 now - found 2 more ads, posted in flickr set and here.
Popularity: 7% [?]
March 1st, 2006 at 10:25 pm
I’m still baffled. If they meant “naughty” then why didn’t they say so? :?
March 2nd, 2006 at 3:58 am
i was confused to, i aint gonna lie. But yeah they should have just said so, i mean whats any difference?
March 4th, 2006 at 8:26 pm
shame i dont have a bluetooth dongle for my mobile or i’d help you collect em..
i think ive seen one or two that you dont have
good work btw ;)
March 10th, 2006 at 2:21 pm
Gotta catch ‘em all, eh? :D
March 12th, 2006 at 1:59 pm
To 1 and 2 - it’s supposed to be a joke! White bits refer to the untanned regions after a sunbathe. Perhaps this is only a British saying?
March 13th, 2006 at 11:08 am
Cleaver - I think it’s British blokey slang since quite a few British girls haven’t heard it either. I’m not a Brit but the closest expression I’ve heard is “pink bits” which is a probably bit too unsubtle for public advertising.