I was idly strolling through my local corner shop the other day, as I do. After searching up and down the aisles for Guinness Marmite (to no avail) and perusing the honeycomb (you know it’s fresh when there are ants stuck in it), I proceeded to the till.
OMG, gamer food!

Super Mario Milk Chocolate Eggs! Look, it’s internationally licensed by Nintendo and everything. Obviously I had to buy one. Cheap at 50 pence each.

Time for tasty chocolatey goodness…

Hey, waitaminnit… this is a Kinder Egg but without the delicious milky inner layer. It’s even the same size.
Oh well. I never liked the milky inner layer. This chocolate doesn’t taste too bad. Pretty standard cheap milk chocolate: too sweet for my taste. Let’s check out the toy. It’s Nintendo after all.

Hmm… this doesn’t look good.
Wait, of course! It’s… it’s… Super Mario’s Travelling Zoo Truck with Caged Lions?

On the bright side, the toy had good build quality. The parts snapped together perfectly. You could pick it up by the windscreen and no bits would fall off. Obviously this toy is not suitable for under-threes, due to small parts. It says so on the wrapper.
Have you ever bought any game-related food? Was it as disappointing as this?



March 16th, 2007 at 9:52 pm
Hmm I’m sure I had a Sonic bar or similar. That is going a while back though. Never seen an egg like this.
March 18th, 2007 at 2:28 pm
Sugary chocolate and a lion truck, that’s disappointing to say the least. Here in Japan you tend to get a great toy with a few tiny sugar pills instead. It’ll cost you several times more than 50p, though. — Hang on a sec, you’re complaining about a 50p purchase?!
March 18th, 2007 at 2:43 pm
Heheh… nah, not complaining about the 50p. It’s more the promise of exciting Nintendo toy, only to be let down by lion stickers.
Never heard of Sonic bars. Were they any good?
March 30th, 2007 at 8:54 am
i just want to know how to unluck the regional coding pin no of the ps 3 i buy in hmv is only show regional 2 in the box i try to play my ps2 game cannot be play because is not regional 1
April 30th, 2008 at 3:55 pm
Awesome way to attract more customers…Sure beats the plain old bar.
July 2nd, 2008 at 10:40 pm
I picked one of these up today and I was really excited only to find it had a toy from some 80s cartoon I never knew existed inside it. :-( It told me all the different Mario toys I could collect on the holding box in the shop only to leave me totally disappointed. What a waste :-(
July 11th, 2008 at 2:30 pm
I’m confused. Is it made by Kinder eggs or something? Or just a nintendo DIY copy?
July 21st, 2008 at 9:07 pm
I bought these eggs when I was in Estonia, the plastic container was not only yellow but also blue and…. I got Toad!!!!
My little brother bought one too, his were, as yours only yellow and he didn’t get any Nintendo character.
July 21st, 2008 at 9:14 pm
Hey Sebbe,
That’s awesome to hear that you got a proper Nintendo toy. Maybe they put one in a every hundred eggs or something. I’m almost tempted to buy another as I think my local shop still stocks them.
guinness gifts: They’re not made by Kinder. Not as tasty and no milky white layer :|
December 30th, 2008 at 5:01 am
I had a similar problem when I saw them in my local European Foods store.
MARIO EGGS! I kept buying them to see if I could get the Mario-Chef toy, and all I got was 6 different varieties of boat, and two eagles that balance on their beaks.
In a last-ditch effort to get SOMETHING mario, I bought two, a la Charlie Bucket, with a pound I found, and I got a spinning top, and TOAD! he's in a different coloured pod, so you know. (Orange/Navy!)
March 7th, 2009 at 4:20 pm
yes, all 3 of us bought 1 of these mario eggs for 55p at our local corner shop and we were hoping to get a mario toy. Instead we got stupid cheap toys, one was a car(actually quite good but not what we wanted) 1 of us got a pair of clackers and 1 of us got a plastic wheel in a green thing that doesn't work ! totally ripped off, where can we complain???
March 16th, 2009 at 2:19 pm
Just bought these yesterday, and was seriously annoyed! I ended up with some shit watch thing and a whistle? Not in the slightest bit Mario related, ghastly! I want my money back.
March 16th, 2009 at 11:47 pm
same here i had 3 spinning tops a train a bumper car but i really want the bomb of mario :(
March 30th, 2009 at 5:02 pm
my son and his best friend (there only 5 ) was so excited to see these eggs ,they are mario mad. the first egg we bought him had a maroi toy in it he was sooooo pleased . we have bought another 10 since and not a mario toy in sight his freind has not even got i maroi toy inany of his eggs,and ithink he has had more than us . we are buying them from the same shop so they must be coming from the same box . i wanted to complain but cant find any address can anyone help .
April 5th, 2009 at 2:59 pm
My sister bought me and my brother one and i was well hoping for a princess peach! but we just got a crappy tree thing and a plane :( i saw that they make three packs… so maybe you get one in the three packs like what kinder does?
July 19th, 2009 at 7:37 am
You are all getting copies that aren't legit from Nintendo. I go to my local Pink Godzilla (Gamer Paradise) in Seattle in the International District and every one I purchase has a different Nintendo licensed character. I've gotten two Boo's, 2 Daisy's, 1 WaLuigi, 1 Mario, and 1 Fire flower. Each chocolate egg comes in a sealed box showing the characters you can get. They range here for about $2?
Hope you guys get the good ones! :)
January 6th, 2010 at 8:14 pm
I just got a three box of these for xmas as a little extra gift from my girlfriend. We had the first two tonight and got a fake plastic moustache and a duck keyring. Not the best results. I’m hoping there’s a Mario toy in the last egg! :(