Microsoft’s contribution to this years London Games Festival is a great big Xbox 360 lounge in Soho. I’m talking lots of cushions, sofas, 360′s (surprise, surprise) and 300+ games all in one big room. Best of all it’s FREE. Right, I’m in. Anyone else?

Location details:

• The Vinyl Factory
• Basement Studio
• Marshall Street
• London W1F 7QH

Nearest tube station: Oxford Circus

Program of events:

Tuesday 30th October 12pm – 8pm
• All Day: Activision Day
• Competition 1: Guitar Hero 3. 6pm – 8pm
• Competition 2: Call of Duty 4 Tournament

Wednesday 31st October 12pm – 8pm
• All Day: Xbox 360 blockbuster games
• Competition: Guitar Hero 3. 6pm – 8pm
• Tournament: Ghost Recon Advanced Warfighter 2

Thursday 1st November 12pm – 8pm
• All Day: Konami Day
• Competition: Dancing Stage Universe. 6pm – 8pm
• Tournament: PES Rankings Tournament

Friday 2nd November 12pm – 8pm
• All Day: Xbox 360 blockbuster games
• Competition: Scene It! 3pm – 8pm
• Tournament: Halo 3

Edit: We went on Wednesday – disappointing. Most (if not all) of the stuff on display was already available for download through Xbox Live.